Bullet list can also take clarity AWAY from your presentation. The Topic-Bullet list format consists of a topic heading such as “Ways to help an audience remember” and then underneath, a bulleted list of those ways. Such a slide has limited effectiveness as a hand-out. The lists of words create distraction and confusion – ideal circumstances for committing a robbery.
And it’s the clarity of your message that’s being stolen.
Solution – use Assertion-Evidence slides.The headline of your slide should be an assertion – the point you’re making, such as “Your audience will only remember what they process”. The rest of the slide provides evidence to support this be it anecdotal, statistical or the recommendation of a credible expert.
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