Photos are great for impact and evoking emotion. They can be illustrations of the real thing or a metaphor for what you’re talking about. If you have a hard time trying to think of a metaphor simply start writing words to describe your metaphor, don't stop at 5 get 20 or more words. If you’re telling a story to make your point, then the image should relate to that story. It will help the audience make the link between your point and the story.
Don’t use irrelevent photos for the sake of adding visual interest. It’s better to have no visual than a confusing visual, because a bad graphic can confuse the audience just as easy as it can clarify your point. Med Art has a vast collection of graphics we have used to clarify thousands of stories. Feel free to visit our stock library. http://www.med-art.com/Galleries.aspx
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