Thursday, October 22, 2009

Save BOLD Fonts for Words That Need to POP!


Do Not Use BOLD fonts for all of your text. Keep the bold font for one or two word/phrases. That way they will stick out (which is the point of the BOLD font).

What to do as a presentation designer? Design your slide without bold fonts initially, and only add bold as a last resort. Your first tool of emphasis should be to increase the size of the font/
  • To highlight a single word, rather than inflating a whole sentence
  • To give more contrast to text written over an image as a background
  • To highlight a label in 10pt font or smaller in a complex diagram such as an IT system architecture
Remember ALL is NOTHING. For more tips on how to create award winning presentations please feel free to contact Med Art & Legal Graphics or give me a call at 888-963-3278.

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