Monday, November 09, 2009

Maximize the Impact of Trial Exhibits



Med Art & Legal Graphics Co. can help you put together powerful trial presentations and highly persuasive exhibits. However, no matter how compelling your exhibits are, they’re worthless if the jurors can’t hear the audio clearly, can’t see the video or are unable to read your exhibit.
Med Art goes to court with you to present exhibits for maximum effectiveness while you focus on presenting your case. This is especially important if the case is exhibit-intensive.
When you’re on your own, however, fear not: Here are some tips provided by Trial Theater to maximize the impact of your exhibits:

1. How to guarantee that the jury hears every word of your recorded statement. As you start playing the audio recording, cup your hand over your ear and make eye contact with each and every juror. Non-verbally, you’re asking them if they can hear the statement. If they can hear it, they’ll nod their heads in agreement or give you a “thumbs-up” sign. If they can’t hear, they’ll give you a non-verbal clue to raise the volume (or maybe even tell you, “Turn it up, I can’t hear!”)
Here’s an added benefit: Making eye contact with each juror forces you to “check in” with them, so you can evaluate how things are going.
2. How to guarantee that the jury sees your video. Get to the courtroom early and set up your video display. Turn on your video, then climb into the jury box. Sit in every seat in the jury box so you can see what your jurors will see. Do you need to crane your neck to see the video? When you move to the end of each row, does it become difficult to see the video screen? Is the screen too close? Too far? Make any adjustments now, before the jury gets here, so you can be assured that they’ll see your evidence.
Once you start playing the video for the jury, you’ll want to repeat the step outlined above to ensure that they can hear the recording. While you’re making eye contact with each juror, track their sightline. Can they actually see the video? Are they actually looking at it? If not, make any necessary adjustments so they can view your evidence.
3. How to guarantee that the jury reads your exhibit. If you’re presenting written exhibits to the jury (such as posters of the jury instructions or blow-ups of contract highlights) you want to make sure the jury actually reads your exhibit. To make sure they have enough time to read it, quietly read through the entire exhibit to yourself twice. You’re already familiar with the exhibit, so you’re going to read through it faster than your jurors will. After your second read-through, take a moment to make eye contact with every juror. Look at their eye movement. If they’re looking at you, they’re ready for you to proceed. But if you see they’re still reading, don’t say anything yet. Wait until everyone has finished reading before you or your witness say anything about the exhibit.




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